Custom Lanyards – Definition & Detailed Explanation – Corporate Gifting Glossary

What are custom lanyards?

Custom lanyards are personalized neck straps that are typically used to hold identification badges, keys, or other small items. They are often used in various industries, including corporate settings, schools, events, and trade shows. Custom lanyards can be customized with logos, slogans, or other designs to promote a brand or message.

How are custom lanyards used in corporate gifting?

Custom lanyards are a popular choice for corporate gifting because they are practical and can be customized to reflect a company’s brand. They can be given to employees, clients, or partners as a token of appreciation or as a promotional item. Custom lanyards can also be used as giveaways at trade shows or events to increase brand visibility.

What materials are custom lanyards made from?

Custom lanyards can be made from a variety of materials, including polyester, nylon, cotton, or eco-friendly options like bamboo or recycled materials. Polyester lanyards are the most common choice due to their durability and affordability. Nylon lanyards are softer and shinier, making them a popular choice for high-end events. Cotton lanyards are comfortable to wear and have a more natural look. Eco-friendly lanyards are made from sustainable materials and are a great choice for companies looking to reduce their environmental impact.

What customization options are available for custom lanyards?

Custom lanyards can be customized in a variety of ways to suit a company’s branding needs. Some common customization options include:

– Logo printing: Logos can be printed on the lanyard using techniques like screen printing, dye sublimation, or heat transfer.
– Color options: Lanyards can be made in a wide range of colors to match a company’s branding guidelines.
– Attachment options: Custom lanyards can be fitted with different types of attachments, such as badge reels, key rings, or safety breakaways.
– Text or slogan printing: In addition to logos, lanyards can be printed with text or slogans to convey a specific message.

How can custom lanyards benefit a company’s branding efforts?

Custom lanyards are a cost-effective way to promote a company’s brand and increase visibility. By customizing lanyards with logos, colors, and slogans, companies can create a cohesive brand image that is easily recognizable. Custom lanyards can also help to foster a sense of unity among employees and create a professional image at events or trade shows.

What are the popular trends in custom lanyards for corporate gifting?

Some popular trends in custom lanyards for corporate gifting include:

– Sublimated lanyards: Sublimation printing allows for full-color designs and intricate patterns to be printed on lanyards.
– Reflective lanyards: Lanyards with reflective strips or materials are a popular choice for safety-conscious companies or events.
– Eco-friendly lanyards: With a growing emphasis on sustainability, eco-friendly lanyards made from recycled materials or organic fibers are becoming more popular.
– Tech-friendly lanyards: Lanyards with built-in features like USB drives, phone holders, or RFID blocking technology are gaining popularity among tech-savvy companies.

In conclusion, custom lanyards are a versatile and practical promotional item that can benefit a company’s branding efforts. With a wide range of customization options and materials to choose from, custom lanyards are a popular choice for corporate gifting and promotional giveaways. By staying up-to-date with the latest trends in custom lanyards, companies can create unique and eye-catching designs that will leave a lasting impression on recipients.